To survive, local businesses need to learn how to adapt to the modern way of marketing.If you are seeing a plateau or decline in sales, it’s time for you to mix up your marketing strategy.Even if your small business is profitable right now, you need to stay ahead of your competition to remain successful in the future.Analyze the latest marketing trends. Recognize the consumer buying behavior. Learn how to get more money from your existing customers.
Unfortunately, only 33% of small businesses reach the 10-year mark. The rest fail.I don’t want you to become the sad statistic. This was my inspiration helping local small businesses.If your company is new, you need to do everything possible to stay strong for years to come.
Local businesses that have been around for decades may be ready for a marketing facelift. Your strategies that worked 20 years ago probably won’t be as successful in 2018 and beyond. Here are the top 16 marketing tactics for local business owners. Use this guide as a reference for your future marketing campaigns:
- Set up your free listing with Google
- Request reviews from your customers
- Start blogging
- Join a local group
- Give back to the community
- Run contests
- Verify your information on Yelp
- Implement a customer loyalty program
- Offer discounts and incentives
- Increase your social media presence
- Partner with a local influencer
- Set up a customer referral program
- Add subscribers to your email list
- Launch a mobile app
- Set up Google Alerts
- Improve your customer service
As a local business, you can’t afford to fall behind your competition.
Take a look at your current marketing campaigns, and ask yourself whether they’re generating the results you’re looking for, a good return on investment. It might be time to switch up your marketing strategy. If you’re looking for new ways to promote your local business, use this guide.
You are not expected to implement all these strategies overnight. But go through the list, and prioritize some of these tactics based on the needs of your business. Want More Traffic? Get help with improving your traffic, leads, and revenue. Reach out to me. I’d be happy to assist.